Web Analytics for Your Marketing Strategy

You invest all this time and money into your online marketing efforts: ads, SEO, emails, blogging, and social media. But you may wonder: "Are my marketing campaigns are effective?" or "Are they affecting my business's bottom line?"

Did you know that there is a way to track and measure this?

Using Web Analytics Data to Drive & Measure Your Marketing Decisions

Here at Yokel Local, we live and breathe data-driven digital marketing. We mainly use Google Analytics and Google Search Console to gather data about our clients' website visitors. We use this data to gain insight into how users engage with a website, where they come from, what they do once they are on the website, and if they are accomplishing what we want them to do (i.e. buy a product, fill out a request quote form, or make a call). Using this data we can determine if our marketing efforts are succeeding (meeting the business goals) or if there are opportunities for improvement.

Because our team relies on data to guide our marketing efforts, we've been able to generate more than $200 million in online revenue for our clients since 2011. Our primary goal is to help businesses double their sales using proven frameworks and methods.

Check out some of our content below:

Web Analytics Blogs

8 Ways to Use Google Analytics for Your Business

Google Analytics is a powerful (and free!) tool that can give you ...

16 Website Metrics That Actually Matter to Your Bottom Line

Your businesses’ website is its online, virtual storefront. It lets web users know that your busine...

How to Draw Insights from Website Data

In today’s competitive online marketplace, it is essential that businesses be able to convert raw d...

Web Analytics Best Practices

In marketing, you’re always looking for ways to improve in order to generate more brand awareness, ...

What Does Google Analytics Allow You to Do?

Whether you’re a marketer, business owner, CEO, or entrepreneur, you want your business to grow and...

10 Key Benefits of Data-Driven Marketing (Plus Examples!)

Data-driven marketing is the foundation of today’s advertising strategies and is a requirement if y...

Overcome Your Data & Marketing Challenges

Request a free strategy session with a senior marketing strategist and discover how you can overcome your digital marketing challenges to grow your business

Start Thinking Like a Data-Driven Marketer

The key to data-driven marketing is having an expert with the skill set to interpret web data into actionable metrics and insights. Raw data is useless if you don't know what it means.

Without this skill set or understanding, data-driven marketing can be challenging or overwhelming. One of our data marketing strategists can review your analytics during a strategy session and identify any gaps that are preventing you from growing.

By the end of the strategy session, you'll walk away with insight we've gleaned from hundreds of campaigns. We'll provide you with an overview of our frameworks for nailing down your approach and explain how your business can benefit from partnering with a strategy- and data-focused inbound marketing agency.

Request an Inbound Marketing Strategy Session

Schedule a free strategy session with one of Yokel Local's inbound marketing strategists to learn how inbound marketing can help drive business growth. Your free inbound marketing strategy session is your chance to talk to one of our experts about your business and website, ask questions, and discover how inbound marketing can help grow your business.

"Marketing without data is like driving with your eyes closed"