Marketing is a complex world of messaging, software, measurements, tactics, and strategies. We get it. It's difficult to stay on top of it all or to find the time to do everything that needs to be done.
Enter Yokel Local. We're a full service marketing agency that helps frustrated or stressed business owners and marketing experts with developing demand generation and growth strategies to increase conversions and get you the results you need.
We're a HubSpot agency that has been awarded the title of "Best Inbound Marketing Agency" in Las Vegas. And for good reason. We've increased organic traffic, leads, and sales for tons of businesses just like yours. How did we do it? It all starts with our 6-step inbound marketing strategy.
What Is Inbound Marketing?
Remember the days when a customer would walk into a store completely unaware of the product they were purchasing. They'd allow the salesperson to educate them and then guide their decision making process.
Those days are over. The customer now controls the buying process. (Like it or not.) Today's buyer is more informed than they have ever been.
- When they have a problem, they search Google, Yahoo, and Bing.
- Without speaking to you, they compare products and services.
- They form opinions about your company by reading online reviews of your customers.
- They shop around for the best prices.
The hardest part of this situation to swallow... they may have done it all at 2 in the morning.
You can't keep a brick and mortar open all day and all night, nor can you afford to pay an employee for those hours. What you can do, is have a website that provides all of that information to your potential customer... it's like an employee who works 24/7.
This is inbound marketing.
Your website has become one of the largest aspects of the customer's buying journey and it must address the problems and needs that your ideal customers are facing. It should be filled with helpful content that will educate your potential customers and answer their questions before they've asked them. When a potential customer finds your website (because of the quality content you've created), the goal is to provide enough relevant content that they not only stay on your website, but also see you as a resource and an authority in your industry.
Keep in mind that just because technology has become an integral part in the buying process, doesn't mean that human connection is no longer necessary. In fact, relating to your customers and building trust has become even more important.
What's the Difference Between Inbound Marketing vs. Outbound Marketing?
Every day, consumers see examples of outbound marketing (aka traditional marketing). In fact, they see over 2000 examples of outbound marketing... and they're getting really good at tuning them out. This type of marketing includes cold calls, radio and TV advertising, billboards, email blasts, trade shows, etc. and is not only costly, but ineffective. It's more of a push out to potential customers and for the most part, they aren't paying attention.
Inbound marketing, on the other hand, is more of a pull in. It includes creating content like blogs, articles, videos, social media, and a quality website to attract your ideal clients to you. They are already searching for solutions to their problems... why not be the solution they find?
There are 3 aspects to an inbound marketing campaign. They include:
- Content: Create useful information for your ideal customers
- Search Engine Optimization (SEO): Increase your ranking in search engines (like Google) so customers can find you easily
- Social Media: Share your content across different platforms to attract your ideal clients
As an inbound marketer, you are responsible for attracting, engaging, and delighting your customers. This is how you build rapport, engender trust, and create happy (and returning) customers.
What's the Difference Between the Inbound Methodology vs. Content Marketing?
While not synonymous, "inbound marketing methodology" and "content marketing" are actually intertwined. Content marketing is a subset of inbound marketing. As you learned above, there are 3 aspects to an inbound marketing campaign and content creation is one of them.
Content creation positions you as a reliable source of knowledge. You become an expert in your field that potential customers go to for information and guidance. In order to do this, you must create useful content on a regular basis to keep your audience coming back for more. This content can include social media posts, blogs, videos, ebooks, webinars, and more.
Our Inbound Marketing Solutions May Include:
Other Marketing Services We Provide
- Local SEO - Local Search Engine Optimization
- Email Marketing
- YouTube Ads Management
- Instagram Advertising
- LinkedIn Advertising
- Video Production
- HubSpot Agency Partner
- Fractional CMO services
- Website Development
- Digital Marketing Training Services
Yokel Local is a full-service marketing agency. However, some of the services listed above are only offered as part of full marketing services and may not be independently provided as a service.
Our 6-Step Inbound Marketing Methodology