You love your business. You love to do what you set up shop to do. What you don't love is marketing. Bringing in new business is difficult. There are so many options for marketing, and no time to explore them. All you know is that you need to do something or you won't be doing what you do much longer.
There's one less hat that you have to wear...
Enter Yokel Local. When this digital marketing agency began, our founders had one goal in mind: to help business owners and marketing managers who are frustrated with the lack of success from their online efforts.
Yokel Local is a HubSpot partner that has been awarded the title of "Best Inbound Marketing Agency" in Las Vegas. And for good reason. We've increased organic traffic, leads, and sales for businesses just like yours. How did we do it? It all starts with our 6-step inbound marketing strategy.
Remember the days when a customer would walk into a store completely unaware of the product they were purchasing. They'd allow the salesperson to educate them and then guide their decision making process.
Those days are over. The customer now controls the buying process. (Like it or not.) Today's buyer is more informed than they have ever been.
The hardest part of this situation to swallow... they may have done it all at 2 in the morning.
You can't keep a brick and mortar open all day and all night, nor can you afford to pay an employee for those hours. What you can do, is have a website that provides all of that information to your potential customer... it's like an employee who works 24/7.
This is inbound marketing.
Your website has become one of the largest aspects of the customer's buying journey and it must address the problems and needs that your ideal customers are facing. It should be filled with helpful content that will educate your potential customers and answer their questions before they've asked them. When a potential customer finds your website (because of the quality content you've created), the goal is to provide enough relevant content that they not only stay on your website, but also see you as a resource and an authority in your industry.
Keep in mind that just because technology has become an integral part in the buying process, doesn't mean that human connection is no longer necessary. In fact, relating to your customers and building trust has become even more important.
Every day, consumers see examples of outbound marketing (aka traditional marketing). In fact, they see over 2000 examples of outbound marketing... and they're getting really good at tuning them out. This type of marketing includes cold calls, radio and TV advertising, billboards, email blasts, trade shows, etc. and is not only costly, but ineffective. It's more of a push out to potential customers and for the most part, they aren't paying attention.
Inbound marketing, on the other hand, is more of a pull in. It includes creating content like blogs, articles, videos, social media, and a quality website to attract your ideal clients to you. They are already searching for solutions to their problems... why not be the solution they find?
There are 3 aspects to an inbound marketing campaign. They include:
As an inbound marketer, you are responsible for attracting, engaging, and delighting your customers. This is how you build rapport, engender trust, and create happy (and returning) customers.
While not synonymous, "inbound marketing methodology" and "content marketing" are actually intertwined. Content marketing is a subset of inbound marketing. As you learned above, there are 3 aspects to an inbound marketing campaign and content creation is one of them.
Content creation positions you as a reliable source of knowledge. You become an expert in your field that potential customers go to for information and guidance. In order to do this, you must create useful content on a regular basis to keep your audience coming back for more. This content can include social media posts, blogs, videos, ebooks, webinars, and more.