The Marketing Playbook Has Changed.
Traditional marketing methods like billboards, radio and television ads and newspaper ads are not working like they used to because of Search Engines, mobile devices and social media.
The consumer now controls the buying process. (Like it or not.)
- When they have a problem, they search Google, Yahoo and Bing.
- Without speaking to you, they compare products and services.
- They form opinions about your company by reading online reviews of your customers.
- They decide who they’re going to work with before they ever pick up the phone.
Question: Will they find and call your business or a competitor?