If your customer leaves your website without becoming a lead, do you have a system in place to remind them to come back or reconsider? Retargeting (or remarketing) is a powerful tool that keeps your brand at the top of your customers’ minds even after they leave your website.
Retargeting places ads in front of the eyeballs of customers that may have left to check out other brands or solutions to their problem. Don’t let your competitors take away potential business from you.
An average of 2% of website visitors convert into paying customers, and this is the answer to reach the other 98% who didn’t convert on their first visit but still have potential.
Are you tapping into the potential of that 98% who were interested in your services but not ready to convert? If not, those customers could forget about you after they’ve left.
Out of sight is out of mind, so you don’t want your business to be out of sight. Launching a retargeting or remarketing campaign is essential to being present wherever your customers go after they’ve already left your website.