Yokel Local Is Now MindShift Digital

Dear Clients, Friends, and Partners,

When we founded Yokel Local in 2011, the world of digital marketing was radically different. Facebook Ads were still new. SEO was largely technical. "Content and social media marketing" were just becoming buzzwords.

Over the past 14 years, it’s been an honor to help businesses across multiple industries navigate growth in the digital age. Together, we've driven millions of website visitors and tens of thousands of leads, generated over $300 million in online revenue for clients, and built systems that have stood the test of time.

But today, we are in another period of massive transformation—one that is even bigger than the shifts of the past decade.

The rise of AI, the rapid changes in search behavior (such as Google's new AI Overviews), and the rising costs of traditional advertising platforms are redefining what it means to market and acquire customers online.

The strategies that worked even two years ago are no longer enough.

The pace of change is not slowing down — it's accelerating.

That's why today, I’m proud to announce: Yokel Local is evolving into MindShift Digital officially.

This isn't just a rebrand.

It’s a commitment to our clients, our mission, and the future of digital growth.

Why MindShift Digital?

Because we believe growing a business today requires more than marketing activity — it demands a MindShift strategy.

- From chasing algorithms to building authority.

- From random acts of content to strategic multi-format + multi-platform presence.

- From siloed tactics to AI-augmented ecosystems that drive predictable results.

At MindShift Digital, we're building for the future of marketing, not the past.

We are doubling down on strategies that position our clients to win in a world where AI, search, and social are converging faster than ever before.

We are committed to helping you:

1. Get found in AI-driven conversational and voice search environments

2. Build brand authority beyond the first page of Google.

3. Lower customer acquisition costs in an increasingly competitive digital landscape

4. Stay on the leading edge without figuring it out alone

What This Means for You

If you’re a current client:
You’re exactly where you need to be. Our partnership continues without disruption — only now with expanded expertise, upgraded AI strategies,  workflows, and an even stronger focus on your long-term growth.

If you’re part of our community:
Expect new resources, frameworks, and insights to help you lead your business into the future.

If you’re meeting us for the first time:
Welcome to a new era of digital marketing as we see it. MindShift Digital is here to help you scale smarter, not harder.

A Final Word

The world is changing fast. But one thing hasn’t changed: Our commitment to your growth.

We are honored to have been part of your journey so far — and even more excited about where we’re headed together.

Thank you for trusting us, believing in the process, and being the reason we do what we do.

This transition will not be easy or without turbulence, but I believe that it is the best yet to come for those who adapt and embrace one of history's most significant technology shifts.

In your corner,

Darrell Evans
Founder & CEO, MindShift Digital and Inner Circle
Co-Founder, Yokel Local
Host, The MindShift Podcast

P.S. A new website and more details are to come as we transition.

P.P.S. If you are not on our email list, join below so you are in the know with all of the cutting-edge shifts we're making to help you grow.

Each month, you'll receive behind-the-scenes updates and access to tools and workflows we are building with AI.

You'll also be invited to live masterclasses where we help you gain first-mover advantage on what's working today for our clients.