Content Marketing

Guide to Explainer Videos [Guest Infographic]

Top industry experts agree that explainer videos add value to marketing.


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Explainer videos are the kind of videos that you see across the internet with which products and businesses sell themselves. Just like the name suggests, these help them explain what their product or business is about.

Above is an infographic about explainer videos. It talks about:

  • How they are made
  • Why every business needs one
  • How exactly they help
  • How to leverage them to the fullest

Top industry experts such as Neil Patel, Jeff Bullas, Sujan Patel, Cyrus Shepard, Joe Elliott and Lou Bortone, Kimbe MacMaster from Vidyard, and Margot Mazur from Wistia all agree that explainer videos provide value to marketing campaigns.

How are explainer videos made? It starts with the concept and script, expanding into:

  • Storyboard
  • Voice-over
  • Illustration
  • Animation (which is one of the most crucial parts)
  • Music and sound effects
  • Final mixing of the video

The 3 most important things that make an explainer video a good one include:

  • A crystal clear script
  • Emphasizing benefits over features
  • Length of the video

jaseem_400x400Author bio: Jaseem is the Founder and CEO of Wowmakers, video marketing enthusiast, soccer lover, and loves to make everyone happy. Beware, he can be annoyingly happy all the time!

Infographics by: WowMakers

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