Social Media Advertising

3 Hidden Benefits of Social Media for Business

by Darrell Evans . April 24, 2014
Tap into the power of social media to propel your business online.


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Social media plays a significant role in the growth of businesses in today's market. Savvy business entrepreneurs understand that reaching today's customers involves more than phone calls or emails and extends into building personal connections through social sites.

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How do you turn a social media page into viable future revenue?

Whether you run a small business or a large corporate franchise, here are some hidden benefits of social media use that can help your company succeed.

3 Benefits of Social Media For Business

#1 - Building Brand Loyalty

Your business will succeed or fail on the strength of customer loyalty.

Customers continue to use products and services from companies they trust.

One of the reasons that large chains remain so prominent in pop culture is that they stay relevant to the audience that drives the market.

In other words, your brand needs to appeal to the demographic that's buying and interacting online.

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Using social media can enhance your online presence and keep you relevant to today's audience.

How can you build brand loyalty with a social media presence?

Post photos, share contests, upload videos and generate meaningful discussions.

Over time, your customer base will come to rely on you for relevant information on topics aside from the products or services you're selling, and in turn, they'll stick with your brand because they trust you to deliver meaningful insight.

#2 - Increasing Search Engine Optimization

You've probably heard the term "SEO" or search engine optimization. In marketing, SEO tactics help businesses stand out among the throngs of similar companies by pushing a company's brand to the top of search engine rankings.

Social media can help you optimize for search engines by generating more interest in your posts.

For example, let's say you post about an upcoming promotion or an article on your website.

You then link that promotion through several social media outlets, and the link gets shared among fans of your product and their friends.

Constant link sharing will help generate better visibility on search engines, and you've effectively increased SEO with minimal effort.

The right social media strategy can boost your online presence almost instantly.

Related: Top 77 SEO Ranking Factors

#3 - Generating Sales Leads and Revenue

Once you boost your online presence, you can turn that presence into real sales leads and actual revenue.

In the example mentioned above, you promoted a special sale for one of your featured products.

Customers who already see the post will have shared the promotion with their friends and those friends may become future clients.

Social media provides a wide-reaching arm that extends beyond your targeted market to demographics that you never imagined possible.

Thanks to the structure of shares and link-building, social media offers great potential to generate sales.

So here are three benefits of social media

Genuine participation in the social media culture of today can help a company thrive in unimagined ways.

Related: 13 Killers Ways Local Businesses Can Boost Online Sales and Leads

To learn how to identify your target customers,download our social media lead generation workbookand start increasing your sales today.

Social Media Lead Generation Workbook

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