SEO can help make you visible when people are searching for service providers like you in your local area, but are you doing enough to build awareness about the solutions you offer? Are you targeting people who may not know they have a problem or are unsure what their options are? With content marketing, you create and distribute high-quality content to open up a conversation with potential customers who are not yet ready to be sold to.Download a 1-Page Outline of Our Marketing Playbook
Consistently delivering well-written and creative content positions your brand as a thought leader in the industry and attracts visitors. Good content is often educational, helpful, engaging, or entertaining—ultimately, the goal is to provide value.
Having an optimized site is not enough to succeed online. Content is necessary for your online marketing strategy: it builds awareness, enhances your brand, and delights your customers. By focusing on pain points, you may also put yourselves in front of potential customers that didn’t even know they had a problem yet!
Content marketing is also essential for outreach and generating backlinks, which is one of the most important SEO ranking factors. SEO structure is just the first step of showing up in Google; having a solid content marketing strategy is the second.