Digital Marketing Results Accelerated

SILKCARDS came to us unhappy with the results from another agency. SILKCARDS has a one-of-a-kind product that cannot be matched, even by the leaders in their industry, but awareness is another thing altogether. After seeing their traffic start declining and sales stagnating, they needed a strategy that would help them mitigate the damage from their previous marketing company and improve their brand awareness.

We identified thin content pages that were actually causing a Google penalty on their website. Correcting this issue turned the ship around in terms of their search presence on Google. They were then being found for way more of their target keywords for their product pages. In addition, we grew the awareness for their brand by building a robust blog with quality content relevant to their target audience and publishing on social media (Facebook in particular). This led to more free sample requests, which is the first step in convincing someone that these business cards truly are something special.

Mike’s goal was to get more business from his website. Admittedly, the site was sitting dormant but he knew there was more that could be done. He had a goal of opening more locations in the Las Vegas Valley, employing more staff and building a bigger business. He knew the value of advertising and marketing but he’d been hit and miss with the web. He also wanted to use social media to help impact his business.

The first issue we attacked was the structure of the website. The framework wasn’t working well for customer engagement or the search engines. Next, we made sure his business was accurately showing in the local search ecosystem. We then began researching how his target customer used the web, built content around those search queries to positioning him in front of those key phrases so that he would be found early in the sales cycle. This resulted in growth in organic traffic. We then focused our attention on lead generation and conversion from the new incoming traffic.