We increased organic traffic by 187% in one year
And grew Facebook traffic by 792%. They suffered from a Google penalty, declining traffic, and stagnant sales.
SILKCARDS came to us unhappy with the results from another agency. SILKCARDS has a one-of-a-kind product that cannot be matched, even by the leaders in their industry, but awareness is another thing altogether. After seeing their traffic start declining and sales stagnating, they needed a strategy that would help them mitigate the damage from their previous marketing company and improve their brand awareness.
We identified thin content pages that were actually causing a Google penalty on their website. Correcting this issue turned the ship around in terms of their search presence on Google. They were then being found for way more of their target keywords for their product pages. In addition, we grew the awareness for their brand by building a robust blog with quality content relevant to their target audience and publishing on social media (Facebook in particular). This led to more free sample requests, which is the first step in convincing someone that these business cards truly are something special.
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After we identified and fixed problem content areas on their website, they began ranking for their target keywords for their product pages. We also grew the awareness for their brand through high-quality blog content relevant to their target customers.