They know they have a one-of-a-kind product that cannot be matched, even by the leaders in their industry. SILKCARDS also wanted to show the world that business cards are a form of art. Thus, they wanted to get their foot in peoples’ door by offering free samples to inspire and wow their prospective customers.
We identified thin content pages that were actually causing a Google penalty on their website. Correcting this issue turned the ship around in terms of their search presence on Google. They were then being found for way more of their target keywords for their product pages. In addition, we grew the awareness for their brand by building a robust blog with quality content relevant to their target audience and publishing on social media. This led to more free sample requests, which is the first step in convincing someone that these business cards truly are something special.