Podcast Tour Series

Stormie Andrews: Out-hustle the Competition for Better Business Success

by Stormie Andrews . August 20, 2021
Yokel Local Co-Founder Stormie Andrews was recently featured on the Sales Chalk Talk Podcast with Hugh Liddle where he shared how to do more business with the customer you want instead of the customer you can get.


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Are you doing business with the people you really, really want to do business with? Or are you doing business with the people you can get?

During his guest appearance on Sales Chalk Talk, a podcast hosted by Hugh Liddle and co-hosted by Gene McNaughton, Stormie emphasizes how business leaders can pivot towards the right customers. The key? Go deep inside the mind of your ideal customer. How? It all starts with The World's Best Buyer Persona® System

This system helps attract more of who you want to serve and repel those that you don't. Applying the system makes a big difference in regard to the satisfaction and profitability of your business. 

Listen to the podcast to learn: 

  • How to determine who your "right buyer" is
  • How to discover your "right buyer's" triggers without using a focus group
  • How to say no to customers who are a bad fit for your business

Stormie ends his latest stop on his Podcast Tour with the one piece of advice considered the most important to gaining success in business and life. What's that advice? Take a listen and find out.

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