If you who want their website to generate leads and sales for your business, you need to understand why a web page will convert poorly.
With a few simple tweaks, you can be on your way to seeing new leads and sales opportunities for your company.
While growing and targeting a traffic base is important, encouraging visitors to actually take action once on the page requires a wide range of optimizations. Designing your web pages to interest viewers, perform well on many different devices, and reduce confusion is a proven way to increase the value of existing traffic. In this post we'll outline some common blunders that can cause a website's landing page to be ineffective, and who you can turn your site into a converting machine.
Your Website Is Difficult To Find
As a business owner you can't expect to monetize potential traffic without an established traffic base. To drive traffic to the website, you will need to build links throughout the internet that encourage others to visit your page.
By building links, traffic can rise as visitor's click on each link. Link building can also help with Search Engine Optimization (SEO), as most major search engines use an index of link data to rank websites for each search query.
The closer to the top your website is, the more likely it is to be found by potential customers.
Your Website Is Not Mobile Optimized
These days, nearly a third of traffic comes from alternative devices like smartphones and tablets. Without developing a website to be responsive across all of these devices, website visitors will be unable to interact with your site correctly.
In some cases, these devices may cause websites to trigger unsightly server errors or to display boxes that are not aligned correctly. By developing a website to work well on all devices, business owners can be assured that any type of traffic can be successfully monetized.
Your Websites Layout May Be Dated Or Bad
Often, business owners have designers build beautiful web pages that simply don't convert. These websites tend to have a clear call-to-action in order to direct the visitor to engage in the right action. In addition, content on all web pages needs to be clear and to the point.
Studies have proven that website visitors scan pages rather than read them fully, so making use of bold text and title tags can help direct visitors to the most important elements. Bright red arrows and animations can also help increase conversions.
You May Have Excessively-Long Forms
On the internet, website visitors want to spend as much time as possible taking action rather than filling out forms. Further, website visitors can decide against taking action while spending a significant amount of time filling out a form. For these reasons, website owners should work to minimize form fields to only necessary information. While everyone wants complete customer data, customers simply aren't willing to provide it.
Its Not Just About Getting a Website, Take Action
Having a website is only half the battle. Getting targeted traffic to a web page and making sure it converts is what drives sales. For business owners that want to get the most out of their website, give Yokel Local Internet Marketing a call today. We can help you maximize the revenue potential of all your web properties!