Yokel Local Helps Collision Center Grow From $4M to $22M In Annual Revenue

The Summary TL;DR

When New Look Collision Center came to us, they were struggling to generate any meaningful traffic or leads from their website.

Today, the business has scaled from $4 million to over $22 million in annual revenue, expanded to multiple locations, and been recognized on the Inc. 5000 List of Fastest-Growing Private Companies.

Here’s how MindShift Digital helped drive that transformation.

When New Look Collision Center first approached us, their website was nearly invisible online — few visitors, fewer leads, and missed opportunities.

The owner, Mike, wanted a way to consistently drive new business, expand locations across the Las Vegas Valley, and build a thriving team.

He knew the web was critical to that growth, but past efforts had been hit or miss.

We implemented a full digital marketing overhaul focused on sustainable, local-driven growth:

• Website Optimization: Restructured site architecture for better engagement and search engine indexing.

• Local SEO Enhancement: Ensured accurate listings across the local search ecosystem to boost visibility in map packs and local queries.

• Content Strategy: Built content targeting real-world search behavior to capture collision-repair prospects early in their decision-making process.

• Lead Generation & Conversion Optimization: Focused on converting new organic traffic into qualified leads through stronger CTAs, form optimization, and remarketing strategies.

• Paid Ads Amplification: Layered in Google Ads and Facebook Ads campaigns to further expand market reach and brand visibility.