How did your upbringing shape the person you are today? That’s the surprising question Stormie Andrews, Co-Founder of Yokel Local, thinks you should consider when trying to bring in new customers to your business. During a recent interview that was aired on local FOX, CBS, and NBC affiliates, Stormie took a deep dive into his childhood and how it influenced his way of doing business, culminating in the creation of The World's Best Buyer Persona® System.
During the interview, Stormie discussed what it was like growing up as a white-passing biracial child in communities across the United States in the late 80s and early 90s. He explains how navigating different cultural and racial spaces led him to develop the skill sets and theoretical frameworks for understanding and appealing to customers from a wide variety of backgrounds.
Stormie also discusses how his system allows businesses to make sense of the data they collect about their customers and truly get into their skin. He also talks about how this approach can help businesses better thrive in a post-pandemic environment and the radical changes the crisis made to consumer behavior and expectations.
Click the links below to read more about Stormie’s journey and how it can help your business reach customers like never before!
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